Digital marketing encompasses all areas of marketing through search engines, social media, the internet, mobile and apps.
At the most basic level, digital marketing is any marketing that is delivered across your electronic devices (mobile, tablets, televisions, etc.). We see digital marketing on search engines like Google or Bing, across social media channels like Facebook and Instagram, on websites that have display banners, and even on our TVs and streaming radio services.
Digital marketing is all around us, and as consumers, we are being shown more than 4,000 marketing messages per day. That’s a lot!
This means your marketing has to be that much better than your competitors’ because people do not have the attention span they used to because of how fast-paced society and technology move these days.
On the bright side, though, with the advancement of technology there is also the advancement of tracking and measuring marketing success in numerous ways.
Through marketing measurement, Compass Media can collect insights and valuable information about consumer behavior, audience demographics, age and location demographics, conversion rates, actual dollar amounts down to the penny on how much each conversion makes for the company, and much more.
With that said, having a digital presence is absolutely mandatory. It’s more than just having a website or even social media presence—you must be actively taking steps to promote your business through both organic (non-paid) and paid tactics.
Let’s take a look at some of the concerns that digital marketing can solve.
Concern: We don’t know who our target audience is.
As we serve ads, we are able to see in real time where traffic is coming from by reviewing your website’s analytics. We can then refine your target audiences based on where the ad traffic is coming from. If we see one particular group, age range or gender, we can allocate more funds for that group. In turn, this equates to more engagements at a lower cost.
Concern: Our business doesn’t have a marketing strategy.
Compass Media’s solution: We can build you one!
We have subject matter experts across all aspects of digital marketing (SEO, SEM, SMM, Programmatic) who can create a customized strategy including various forms of marketing to ensure your business is getting the attention it deserves.
We are also able to engage users in all areas of the “marketing funnel.” For example, if your goal is to build brand awareness and get your name out there to as many people as possible as many times as possible,that’s the top of the funnel.
On the other hand, if you’re looking to drive traffic to your website and educate people on the product or service you are selling, that’s mid-funnel and requires different tactics. If converting users to buyers is your primary goal, this requires bottom-of-the-funnel strategies.
Whatever your goals may be, our team knows exactly how to achieve them.
Concern: How do we know how well our campaigns are performing??
Compass Media’s solution: We provide comprehensive monthly reports so you can track your campaign’s success every step of the way.
We gather the data from all applicable sources, such as social media, the Google platform and analytics reporting, and then compile it all into a digestible, formatted report that either your campaign manager or sales rep will send to you. This in-depth report will illustrate all the key metrics for your platform, as well as those that you requested before the campaign(s) launched.
Getting started in digital marketing is the hardest part! When you team up with a company like Compass Media, you are working with us as an extension of your marketing team. We’ll develop campaign goals and discuss which strategies will make your campaign(s) a successful one.