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Compass Media was called on to provide Search Engine Optimization (SEO) services for a consumer-driven, tourism brand that promotes the popular beach destination of Gulf Shores and Orange Beach, Alabama.

The company wanted to increase organic traffic to their content-based website and to provide their advertisers with additional online exposure.

Challenges:

  • The travel and tourism industry is highly competitive. This small site has to compete against well-known sites like TripAdvisor and Expedia that hold a large portion of the market. Consumers also typically turn to review-based sites, like Yelp, when researching businesses or services while traveling.
  • In addition, the popularity of featured snippet results from Google for terms like “things to do in ___” further increased competition and pushed down organic search results.

Solutions:

  • Compass Media performed a technical SEO audit to analyze the site to ensure it was visible to and optimized for search engines as well as user-friendly for visitors.
  • We resolved site errors and other issues found during the audit. We performed keyword research to focus the on-site content optimizations including content updates, internal linking and page title and meta description improvements.
  • We improved the user experience on the website by making additional updates like image compression to improve page speeds.
  • SEO is an ongoing effort, and we continue to monitor the site traffic and keyword rankings to make any necessary SEO improvements.

Performance:

Within the first three months of the SEO campaign, the following improvements were made compared to the same period
the previous year.

  • Organic sessions increased by 530.01%
  • Organic new user traffic increased by 530.87%
  • Average session duration increased by 36.52%
  • The average ranking in Google  moved up 12 positions compared to the previous year.

 

Need help with your website’s SEO? Contact Compass Media for a free consultation.