Have you ever wanted to advertise directly to people that just left your website in the middle of submitting a form? Or to people who just abandoned their shopping cart in the middle of check out? Or serve ads to users who specifically visited certain sections or pages of your website? With a digital remarketing campaign, you can.
Remarketing is a digital advertising tactic that allows you to directly reach people who have previously visited or interacted with your website, and/or Facebook, page by serving them digital display ads.
How does remarketing work?
A small piece of code, or tracking pixel, is set up on the back-end of your website. Each time a new visitor comes to your website, or Facebook page, they are tracked anonymously. Rules can then be applied to your remarketing lists in order to build audience groups of users who did or did not perform an action or visit specific pages on your site. Later, when these visitors are browsing the internet, or Facebook, they are served with your ads to encourage them to return to your website or Facebook page. See the graphic below to illustrate this.
Remarketing is effective because it is putting your advertising dollars to work by marketing strictly to people who have already demonstrated an interest in your brand. To prove this, we pulled together the following stats:
- 91% of marketers who have used remarketing have found it to perform the same as or better than search, email, or other display ads.*
- The clickthrough rate (CTR) of a remarketed ad is 10 times higher than the CTR of a typical display ad.**
- 68% of marketing agencies and 49% of brands have a dedicated budget for remarketing.***
Remarketing provides the best results when it is used in conjunction with a larger digital strategy. Since remarketing is primarily focused on generating leads or conversions, you will need to implement other digital tactics to help you achieve goals such as, increasing website traffic or promoting brand awareness.
So what are you waiting for? Compass Media can work with you today on setting up an effective remarketing campaign that will achieve your marketing goals. Contact us to get started.