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In the spirit of Valentine’s Day we wanted to write our version of a love letter to one of our favorite things we do here at Compass – Digital Marketing. We love it and we know you love it too. So, let’s go through the top five things digital marketing has #blessed us with.  

1. Analytics

Excuse us while we drool a little over the amount of consumer behavior and demographic information you can gather from digital marketing analytics. We now have instant access to the answers of the many questions we ask ourselves in order to prove the effectiveness of our campaigns. Questions like how many people actually engaged with our ad? How old are they? Where do they live? What did they do after they saw the ad? Do they like Chinese food? And so on.

2. Cost Effective

Digital marketing has provided easy access for small businesses to grow brand awareness online. If you aren’t able to spend a large amount on a TV or print ad, digital marketing allows you the ability to market to your audience at a much more conservative amount. Your daily budget can range anywhere from $10 to $10,000. It’s all dependent upon where you want to get started.

3. Easy to Change and Optimize

Remember when you used to advertise in the phone book? Well if your phone number, business hours, sales goals, or ANYTHING changed during the 12 months between when you placed the ad to when the new book was coming out, you were plain out of luck my friend. With digital marketing, you have the freedom to change anything and everything about your strategy and content 24 hours a day, seven days a week – with unlimited changes! Please join us as we have a moment of silence for the phone book.

4. Conversion Reporting

“How much money did you make with digital last quarter?” Has your boss ever asked you that? Ours has. No worries though. We just showed him our conversion report that was tracking the exact amount of revenue that was brought in by each digital ad and then he moved on to the next question. VICTORY! You can’t answer that with your billboard. #welikebillboardstoo

5. SO MANY OPTIONS

Video, SEM, SEO, Facebook, Instagram, Programmatic and so many more. The combinations of content and placements are almost limitless.

With all this being said, we are not in any way shaming traditional advertising. We know that traditional marketing is effective. Sometimes your restaurant is the next exit off the interstate and that billboard is killing it. But this blog is about digital marketing and everything we love about it, and we love it hard.

Need help with your digital efforts? Give us a call or send us an email so we can track the effectiveness of this blog. 😊