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You probably have already heard about Search Engine Optimization and why it is an important tool for your business. What you may not know is how it actually works and if you need a digital marketing provider to help you with it.

Compass Media has you covered. In this blog we are going to tell you what SEO is, why it’s important and how a digital marketing provider can help you master it.

What is SEO?

Search Engine Optimization (SEO) is a digital marketing tactic that focuses on growing a website’s visibility in organic (non-paid) search results. This means that when a consumer searches online for something similar to your business or brand, SEO ensures your website appears in the results at the highest ranking possible.

SEO includes optimizing both the technical on-site and off-site elements required to generate improved site rankings, site traffic and search engine awareness.  SEO also works to improve the user experience your site provides. This includes things like page load speed and ease of navigation.

Why do I need SEO?

A car needs regular maintenance to continue functioning. If it doesn’t receive the care it needs, then it won’t be long before it breaks down and you won’t be able to get anywhere. Just like a car, your website must be maintained on a regular basis in order to be an effective tool for your business.

SEO is a long-term strategy and should never be looked at like icing on the cake. It should be considered one of the main ingredients you use to create an effective marketing strategy.

By having a solid SEO strategy, you can benefit by seeing the following results:

  • More and better qualified site traffic
  • Better user experience
  • Increased conversions such as form completions or transactions
  • Improved performance to paid online advertising tactics
  • Better credibility

Can I do SEO on my own?

SEO is something that you could learn and possibly master with time and the necessary resources and skill set. However, it isn’t something quick and easy like making a post on social media. You will need to learn what search engines are looking for, keep up to date on algorithm changes, and continually research how consumers are finding your website. In addition, you will need to figure out the technical side of SEO. This includes things like making updates to meta descriptions, creating XML sitemaps, H1, H2 and sub-heading optimization, resolving page errors, and more.

If you don’t have the time or resources to put toward becoming an SEO expert, you can use a digital marketing provider to handle this for your business. SEO experts are trained on how to do all of these things and can provide you with insight and strategies on how to improve your SEO strategy.

Interested in learning more about our SEO services? Contact us to speak with one of our SEO experts.