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When should you outsource social media management?

When should you outsource social media management?

In today’s world, it is a necessity for businesses to have an active presence on social media. Some companies choose to handle this by hiring a dedicated social media manager who is tasked with managing all social channels every day, often speaking in hashtags. That’s...
Zoom in Closer with Geofencing

Zoom in Closer with Geofencing

Have you ever wanted to serve your digital ads on a prospective customer’s phone when they visit your competitor’s location? With geofencing you can make that happen. Geofencing is an extremely targeted digital marketing tactic that can be useful for advertisers when...
Generate Conversions with Remarketing

Generate Conversions with Remarketing

Have you ever wanted to advertise directly to people that just left your website in the middle of submitting a form? Or to people who just abandoned their shopping cart in the middle of check out? Or serve ads to users who specifically visited certain sections or...
What is Programmatic Advertising?

What is Programmatic Advertising?

At this point you have probably heard all of the buzz about programmatic advertising and how it is starting to take over the digital marketplace.  In fact in a recent study provided by eMarketer, 80% of digital display ads will be bought programmatically in 2018....
How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

Take a breath! You’re going in the right direction. Choosing a digital marketing agency can be quite overwhelming. To make this process less stressful we have compiled four questions you should consider asking every potential digital agency before hiring them. Their...