When should you outsource social media management?

When should you outsource social media management?

In today’s world, it is a necessity for businesses to have an active presence on social media. Some companies choose to handle this by hiring a dedicated social media manager who is tasked with managing all social channels every day, often speaking in hashtags. That’s...
Zoom in Closer with Geofencing

Zoom in Closer with Geofencing

Have you ever wanted to serve your digital ads on a prospective customer’s phone when they visit your competitor’s location? With geofencing you can make that happen. Geofencing is an extremely targeted digital marketing tactic that can be useful for advertisers when...
Generate Conversions with Remarketing

Generate Conversions with Remarketing

Have you ever wanted to advertise directly to people that just left your website in the middle of submitting a form? Or to people who just abandoned their shopping cart in the middle of check out? Or serve ads to users who specifically visited certain sections or...
10 Days to Brew Success

10 Days to Brew Success

A northern Brewer’s Guild was hosting its largest weekend event, a Friday/Saturday Beer festival. Tickets sales for Friday were down so the client enlisted our services to boost revenue for Friday tickets only. We were given 10 days to achieve our revenue goal....
A Healthy Approach to Marketing

A Healthy Approach to Marketing

A hospital in North Carolina was seeking a new digital media company after issues with customer service, slow responsiveness and inadequate reporting. Their overall goals were to increase website traffic from a very targeted consumer audience, receive regular...
What is Programmatic Advertising?

What is Programmatic Advertising?

At this point you have probably heard all of the buzz about programmatic advertising and how it is starting to take over the digital marketplace.  In fact in a recent study provided by eMarketer, 80% of digital display ads will be bought programmatically in 2018....
Higher Education Case Study

Higher Education Case Study

Case Study Higher Education – A Degree of Success GOALS In 2013, a private college in North Carolina needed a multichannel marketing company to increase qualified track, applications and interest in their college programs. The college needed to reach...
How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

Take a breath! You’re going in the right direction. Choosing a digital marketing agency can be quite overwhelming. To make this process less stressful we have compiled four questions you should consider asking every potential digital agency before hiring them. Their...
Building Successful Mobile Marketing Strategies

Building Successful Mobile Marketing Strategies

Having a mobile optimized website doesn’t cut it any longer when it comes to building a successful mobile marketing campaign. Due to recent macro changes in the marketplace, consumers are turning to their smart phones for just about everything. Some of these changes...
SEO vs. SEM: What’s the difference?

SEO vs. SEM: What’s the difference?

To be or not to be? SEO or SEM? These are all great questions. However, the answers are not always that easy to understand. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two very powerful and important digital marketing tactics that tend to be...