There is a right way to handle social media management, and there is the wrong way. A lot of us start out with great intentions. We plan on being dedicated, posting relevant content and really engaging with our followers. Then life happens, and we are quickly...
If you had a comprehensive list of all of the things SEO could do for your online presence and business, your mind would be blown. SEO, or Search Engine Optimization, is the process of optimizing your website to improve rankings and maximize organic traffic from...
In the spirit of Valentine’s Day we wanted to write our version of a love letter to one of our favorite things we do here at Compass Media – Digital Marketing. We love it and we know you love it too. So, let’s go through the top five things digital...
As the end of 2018 quickly approaches, now is the time to make sure you are ready to kick off 2019 with a solid and effective digital marketing plan. Doing what you did last year isn’t going to cut it. Technology is evolving, consumer behaviors are rapidly changing...
Are you looking to take your destination marketing to the next level? Pinterest might be a great place to start. While some might think Pinterest is just a platform for people looking up recipes or event planning ideas, this visual search engine continues to show...
You probably have already heard about Search Engine Optimization and why it is an important tool for your business. What you may not know is how it actually works and if you need a digital marketing provider to help you with it. Compass Media has you covered. In this...
Compass Media was called on to provide Search Engine Optimization (SEO) services for a consumer-driven, tourism brand that promotes the popular beach destination of Gulf Shores and Orange Beach, Alabama. The company wanted to increase organic traffic to their...
In today’s world, it is a necessity for businesses to have an active presence on social media. Some companies choose to handle this by hiring a dedicated social media manager who is tasked with managing all social channels every day, often speaking in hashtags. That’s...
Have you ever wanted to serve your digital ads on a prospective customer’s phone when they visit your competitor’s location? With geofencing you can make that happen. Geofencing is an extremely targeted digital marketing tactic that can be useful for advertisers when...
