People spend vast amounts of time online these days, much of it in social networks such as Facebook. But they aren’t just sharing pictures of their kids. Increasingly, consumers seek referrals and recommendations from their online networks. They make decisions based on the opinions of others, sometimes friends and sometimes total strangers because, unlike what you say about your destination, they perceive outside opinions to be unbiased.
Like other brands are learning, destination marketers must engage with leisure travelers in the social media space. It’s a matter of engagement – building true communities of loyal supporters who will enthusiastically recommend your destination to their friends and networks without hesitation.
Another important reason to embrace social media is reputation management. As we know, unhappy visitors are much more likely to post a review online than are those who are satisfied. Compass Media guides you in how to use the occasional negative to your advantage. You can also implement one of Compass Media’s unique strategies designed to incent more positive reviews and more referrals from happy visitors.
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