For nearly 30 years, Compass Media has partnered with companies and organizations seeking to promote their destinations, businesses and services. Our clients benefit from our digital marketing services, multi-media regional marketing campaigns, skillfully crafted custom publishing and niche marketing campaigns. Clients in a range of industries rely on Compass Media annually for our particular expertise in connecting people to places.
It’s a fierce and ever-changing landscape out there these days. Thankfully, Compass Media has its share of technology geeks. We track trends and implement best practices throughout our suite of interactive services. We test new opportunities as they arise and implement them for our clients only when we are certain they provide the best ROI. Our team members bring years of varied experience in all facets of interactive marketing and we are also proudly Google Adwords™ certified.
Our Digital Services Include:
- Website Design and Development
- Search Engine Marketing
- Digital Advertising
Website Design & Development
We don’t do cookie cutters. Compass Media’s website work aims to achieve client business objectives, whatever those objectives may be. We work with each client to fully understand their needs and desires, and we construct a mutually-shared vision for every project.
- Responsive Design
- Mobile First Design
- Search Engine Optimization
- E-Commerce Sites
- Content Management Systems
- Database Management
- Custom Web Applications
- Managed Hosting
- Automatic Backups
- Break-Fix Programming
Search Engine Optimization
Search Engine Optimization (SEO) is a continuous audit and review to ensure keywords, links, titles, etc. are building and growing organic search engine ranking. The natural listings in search engines are based upon relevance and demand and also the way your website is constructed. From image size to copy, headers, links, footers and site maps there are roughly over 50 core criteria that we audit.
- On-Site Optimization
- In Depth Crawl Reports & Audits
- Keyword Strategy Development
Search Engine Marketing (SEM)
The ability to place products and services in the consumer path where they are searching is more important than ever. SEM puts your business advertisements in front of a research-based audience on the most trusted advertising networks, including Google Adwords and Bing Ads. The pay-per-click model allows small businesses to compete alongside multinational corporations and we can work with any budget. Our strong client retention is proof that our depth of tracking, results-based campaign management, and near-instant ability to alter ad content has a history of success.
- Ad Copy & Creative
- Reporting & Analytics
- Keyword Strategy Development
Content Marketing is the art of providing relevant, useful content to your customers without a hard sell or interrupting their normal consumption of information. Whether it’s a blog, or a list or just an answer to their question, you don’t want to just push to sell product or services; you are instead providing information that helps customers be more informed before they buy.
We can create meaningful marketing levers in which to distribute your content. We answer your needs for creating customer retention as well as lead generation and viral “conversation starters.” Content Marketing is not a new marketing tactic but it does have many new modifications in our increasingly “portable” and mobile world and our job is to help you find the right voice, the right format and put it in front of the right customers.
Most importantly, we will constantly measure and optimize the efforts to make sure they are adding up to the KPI you want for success.
Our Content Marketing Services Include:
- On-site Content Development
- Strategy Development & Ideation
- Content Creation & Style
- Optimization & Promotion
- Distribution & Measurement
- Social Media Integration
- E-mail Marketing
- Custom Video Design
- Custom Graphic Design
Here are some examples of listicles, infographics, short-form and long-form articles from Coast 360
And here are even more examples of long form, listicles and other styles on Visit South
Social Media success relies completely on providing useful, engaging and powerful information across all platforms in a coordinated, cohesive and well-timed way. Our social strategists are expert communicators and utilize tools that help target your audience based on a list of parameters like demographics, social and web habits, and special interests.
It’s also about Voice; are you funny or informative? Photos or Video? Can you (should you) answer Customer Service issues in social media? To #Hashtag or not to #Hashtag? Do your “followers” get to be involved on your page or is it a 1-way exchange of info? Part of our job is to help you uncover all of those answers and also maximize your brand goals with the most appropriate and effective strategy; keeping an eye on the trends and your competitors.
Social Media is now about 70% of consumers first touch point with most brands and having a robust, lively and cared-for social platform reach is a significant and emerging way to connect with your customers. It’s not just building a social media presence, but it’s the continuous relationship and conversation you can have with your most important asset!
Our Social Media Services Include:
- Fully Managed Services
- Daily Management
- Page Creation & Set-up
- Creative & Copy
- Reporting & Analytics
- Call and Response
- Customer Service
- User-Generated Content
- Platform Build
- YouTube and Video Marketing
The best performance and success comes when your team knows your company’s goals and audiences well, knows the best strategies to reach them and you trust and delight in the work they produce. But not every company can afford to keep a full team of marketers, designers, digital media experts and ad placement gurus on staff. Or even any one of those types of professionals. That’s where Compass’ Marketing Services division can help.
From annual marketing plan development and budget management, cohesive corporate branding across all platforms and campaigns, to media and advertising analysis and placement, our Marketing Services division offers you the ability to describe your goals and see a team work hard to make them come to life. Maybe you need one item done quickly and well–a brochure, billboard, collateral series or logo. Or you need help implementing, evaluating and optimizing a full suite of digital, traditional and media placement services. From the single design project to annual agency consultancy, Compass Media’s Marketing Services team has decades of experience and is ready to help you.
Our Marketing Services include:
- Complete Marketing Management
- Campaign Management
- Full Lifecycle Management
- Consultancy Services
- Branding & Design
Branding & Design
A million times a day in billions of industries, people learn to trust and even love brands. It’s the only reason we all become loyal to products, events or groups. With nearly 30 years of design and identity development work under our belt, creating logos, identity marks or icons that stand out is something we have done for a wide range of clients. This includes developing, branding and launching a new magazine that was an 18-year regional favorite–to creating an identity mark for a City that was translated across all their municipal communications and signage. We also proudly tout our ability to translate and embed a brand across all traditional and digital messages and outputs so the customer knows and recognizes you at a glance. Sustaining and nurturing a brand is a sign of corporate or organizational competency, solvency and success. Your brand is you. We love introducing clients to the world.
- Professional Design
- Brand Creative
- Brand Implementation
- Comprehensive Brand Development
If a picture is worth a thousand words, what’s the value to your organization of a well-executed, targeted video? In terms of audience impact and engagement, it’s priceless. At Compass Media, we understand the power of quality video. Our veteran video team works together with clients to craft compelling video that delivers engaging stories and resourceful business messages. Whether you need studio work or on-location custom production, our team is poised to wow you and your audience.
With our Coast360 broadcast and internet TV station, we provide even more unique opportunities to get your video seen. Local television broadcast provides a great connection to your in-market clients, and internet broadcast takes your message global with live streaming and social media sharing.
Compass Media provides world-class video production services. Whether you need a company overview that tells your story, TV commercials, product demonstrations, event coverage, or training and safety videos, we make the process easy, affordable and enjoyable.
Our Video Services include:
- Full production videography
- Nonlinear digital editing
- Script writing and consultation
- Voiceover and music
- On-air talent
- Audio recording and editing
- Post production services, including color correcting
- Motion graphics and titles
- Aerial remote control copter filming
- YouTube channel setup, optimization and management
Compass Media began 29 years ago as a destination publisher, and today that legacy lives on. We specialize in working collaboratively with clients to ensure their publication meets their business objectives. Our fanatical service has paid off with longstanding client relationships. Compass Media has produced the Alabama State Vacation Guide for the past 19 years and the Alabama Gulf Coast Vacation Guide for more than 22 years.
Each tool produced by our custom publishing team is strategically focused to reach a targeted group of consumers and can make up just one component of a fully integrated marketing program. Our Custom Publishing Services include: Travel & Vacation Guides Interactive Guides Newspaper & Magazine Inserts Marketing Materials Integrated Programs Niche Marketing
Regional Integrated Marketing
Compass Media excels at creating unique multichannel marketing opportunities for destinations. Our integrated programs target select drive markets, demographic groups and seasonal travelers while utilizing traditional and digital media channels. We combine the branding power and reach of magazines and newspapers with the efficiency and immediacy of digital tactics, such as search engine marketing, digital display advertising, mobile campaigns and specialized campaigns, such as YouTube advertising.
Our Custom Integrated Campaigns Include:
- National Magazine Programs
- Regional City Magazine Programs
- Regional City Newspaper Programs
- Custom Print and Digital Packages
- Digital Components Including SEM, YouTube, Display and Social Media Campaigns
These days, targeted marketing is the name of the game. To truly find – and engage – your audience, you need to think about specific niches. Compass Media has developed special expertise in various categories that help our clients target devoted, passionate groups of travelers.
For example, our relationship with BudgetTravel.com ensures our clients reach prospects searching for value-oriented vacation opportunities.
At Compass, we are always developing new relationships with Niche publishing and media partners.
Our interactive team members bring years of experience in website design & development, search engine optimization, digital advertising, and in-depth reports and analytics. We offer a robust selection of digital marketing services, and continually adapt to best practices in design, development, optimization, content strategy, and engagement.
Content Marketing is the art of providing relevant, useful content to your customers without a hard sell or interrupting their normal consumption of information. We have expertise across channels and can help with ideation, development, writing, stylization, and visual production, but the real aim of content marketing strategy is to find the right voice, format and platform to serve information to the right customer.
Social Media is more than just additional content. It is now almost 70% of consumers’ first touch point with most brands. As a facet of both content marketing and digital presence, social media strategy is about providing useful, engaging and powerful information on the right platform. Moreover, it is about the unique ability to have a continuous relationship and conversation, directly with your customer.
We provide fully managed services from page creation to daily management, and we can help with targeted campaigns, content creation, analytics, advertising, customer service responses, and other unique social strategies.
From the single design project to annual agency consultancy, Compass Media’s Marketing Services team has decades of experience and is ready to help you. Whether you are looking for full marketing plan development and budget management, cohesive corporate branding and design across all platforms and campaigns, or media and advertising placement and analysis, our Marketing Services division offers you the ability to describe your goals and see a team work hard to make them come to life.
We understand the power of quality video. Our veteran video team works together with clients to craft compelling content that delivers engaging stories and resourceful business messages. Whether you need a company overview that tells your story, TV commercials, product demonstrations, event coverage, or training and safety videos, we make the process easy, affordable and enjoyable.
Our Coast 360 broadcast and internet TV station provides a unique opportunity to connect with your in-market clients on the Alabama Gulf Coast, and our internet broadcast takes your message global with live-streaming and social media sharing.
We started out three decades ago as destination publishers, a legacy that lives to this day. In addition to hundreds of vacation guides, marketing materials, and magazine inserts, we have created multi-channel integrated programs and niche marketing partnerships that better target groups of customers by combining regional print inserts in niche publications with digital components customized to a strategically focused audience.
Request our Regional Integrated Program collateral to find out which magazines, newspapers, and niche publishers we partner with.