Cocktail Sauce v.8

Cocktail Sauce v.8

The Blog in the Marketing Fog “What part of Y’all don’t Y’all Understand?” – Being in the South is a blessing, not an obligation and frankly my dears, we know everyone gives a “darn…” Thanks to a lot of work, awesome partners and a fabulous new site we are happy to report that our new Visit South website is performing really well and above initial expectations. We are also so thankful for the social media love and our rapidly growing fan base. (Admit it, being Southern is pretty cool, even if you aren’t “100%” southern!) With amazing photography, mouth-watering recipes and “why-aren’t-you-here” southern destination articles and lists, you are gonna’ wonder why you aren’t grabbing some sweet tea and coming from over yonder. Speaking of great websites, we are also proud of the new sites we have launched for Flippers Seafood and Homeaway Groceries, both based in Gulf Shores, Alabama. Things We are Loving Right Now – If you blinked in the past 24 hours you likely missed a few hundred updates to the digital landscape. Thankfully tweaks and additions to Facebook (we LOVE Facebook for Video) and also the “Canvas” feature is spelled out pretty directly from our friends at iMedia. http://www.imediaconnection.com/article/228631/160325-drew-hubbard-the-crucial-social-advertising-updates-you-missed   And yes, it’s true… so much change in algorithms for all social platforms that what you knew last week is likely already overwritten by a new one. You need a score card!   Say What? – Facebook marketers are so confused on how to score Facebook “reactions” as part of their engagement ratings. How do you measure an “angry” reaction face with a real unhappy...
Cocktail Sauce v.6

Cocktail Sauce v.6

2016 is finally upon us y’all! (Yeah, “What part of Y’all don’t Y’all Understand?”)   🙂 2015 was a great year for Compass but we think 2016 will even better! In fact, we are so excited about the new year that we are growing our business and looking for a NEW full time super star Digital Advertising Sales Exec to grow our footprint and market share in Alabama, Georgia and South Carolina. Our ideal candidate will BLEED digital and possess a technical acumen of digital and mobile platforms and methodologies along with a proven track record of crushing it in advertising sales and marketing. There are so many great benefits for this position as well as the ideal work environment in a company which has been around for almost 30 years in tourism marketing industry. Check out all the details below as we would love to hear from you if you think you have what it takes to join Team Sea Turtle. Digital Advertising Sales Rep Things We are Loving Right Now We see it in our analytics reports for clients all the time; the personal device is truly THE instrument in which users are finding your website, your marketing and YOU. Eclipsing desktop more and more each month, the mobile phone and tablet is the preferred method of search as we increasingly “UN-leash” from our desktops. You must position your website, your marketing, your email and your business for the mobile user and adopt the mantra of “Designing For Thumbs.” It’s not a “Wait and See” strategy, its here. If you aren’t ready, give us a call!  😉 Say...
Cocktail Sauce v.5

Cocktail Sauce v.5

Y’all its almost Christmas! So the year is over! We did a lot, we learned a lot (and admit it, you did too…) And we have grown… We created this handy Tree to help chart some of our growth this year (and assume we will have a few “branches” to add in the next week or so!)  🙂   And we also made this cool video for our clients and colleagues to see some of the folks behind the scenes – Happy Holidays from All of Us!...
Cocktail Sauce v.4

Cocktail Sauce v.4

The Blog in the Marketing Fog   “What part of Y’all don’t Y’all Understand?” – It’s 4th Quarter and it’s usually the busiest quarter for folks like us. This year is no exception; new business, old business, first quarter plans and 2016 expansion are all the things we are head’s down on. We are so appreciative of our growing product & services list and new clients that we are getting to know that sometimes we forget to thank each other for being in the trenches together. Laughter heard up and down the halls, video conference meetings and cell phone calls that get us jumping out of our chairs are only part of it. Some days are easier than others but in this time of giving Thanks, we are Thankful for one another and the collaboration it takes to keep the bus moving forward. Full calendars, 100 new emails and piles of work mounting can always be smoothed away by saying “Thanks for being there” to our colleagues (and for a few of us, buying each other a beer!) As we look forward to breaking bread with loved ones don’t forget to thank each other for a job well done.   🙂 Things We are Loving Right Now – Social Media Sponsored ads are now one of the most effective means of digital advertising, so says eMarketer. “Social media users say sponsored social messages are equally—if not more—effective as other types of marketing tactics, according to the results of a July 2015 survey. Even newer platforms such as Periscope and Snapchat ranked higher than more mature tactics like search or print...
Cocktail Sauce v.3

Cocktail Sauce v.3

The Blog in the Marketing Fog     Things We are Loving Right Now – We don’t always get a chance to slice our own cake too often and take a bow for our work but we are really proud of the re-launch of Coast 360.com and also soon-to-launch reprogram of Coast 360 TV. This staple for Gulf Coast tourists has been around many years and has stood strong during great vacation seasons and tougher seasons after the BP spill… but we are uncovering a new and emerging Coast 360 with robust content, fantastic coupons, event listings and plenty of advertisers from Fine Dining to GoKarts. We have much more to add to the site so keep an eye on it. http://coast360.com/the-cheat-sheet/ However, want to know where to get the best meal if you’re on a budget, or how to “Shade” in the Gulf Sun or even what the heck to do with bored teens while on vacation – we gotcha covered!   Say What? – This particular MOZ article had our web and digital team looking like this: So is it possible that selling and encouraging SEO services is now a moot point? And if Google is following the Facebook algorithm of making it monetary as a prime driver of “relevance” then it really indeed changes the game for what you can attempt in SEO to help the little guys play in the sandbox with the big guys. But – as the author points out, you have to get beyond Google… and we can help with that!   🙂 https://moz.com/blog/why-i-stopped-selling-seo-services-and-you-should-too   Ain’t That Special? – Congrats to us –...