What is Programmatic Advertising?

What is Programmatic Advertising?

At this point you have probably heard all of the buzz about programmatic advertising and how it is starting to take over the digital marketplace.  In fact in a recent study provided by eMarketer, 80% of digital display ads will be bought programmatically in 2018....
Higher Education Case Study

Higher Education Case Study

Case Study Higher Education – A Degree of Success GOALS In 2013, a private college in North Carolina needed a multichannel marketing company to increase qualified track, applications and interest in their college programs. The college needed to reach...
How to Choose a Digital Marketing Agency

How to Choose a Digital Marketing Agency

Take a breath! You’re going in the right direction. Choosing a digital marketing agency can be quite overwhelming. To make this process less stressful we have compiled four questions you should consider asking every potential digital agency before hiring them. Their...
Building Successful Mobile Marketing Strategies

Building Successful Mobile Marketing Strategies

Having a mobile optimized website doesn’t cut it any longer when it comes to building a successful mobile marketing campaign. Due to recent macro changes in the marketplace, consumers are turning to their smart phones for just about everything. Some of these changes...
SEO vs. SEM: What’s the difference?

SEO vs. SEM: What’s the difference?

To be or not to be? SEO or SEM? These are all great questions. However, the answers are not always that easy to understand. Search Engine Marketing (SEM) and Search Engine Optimization (SEO) are two very powerful and important digital marketing tactics that tend to be...
4 Steps to Improve your Content Strategy

4 Steps to Improve your Content Strategy

Can you believe it is the year 2018? In my third-grade world, I would have thought I would be writing this blog while riding in my flying car and asking my robot-dog to proofread it. While we aren’t exactly there yet, we have come leaps and bounds, and our world is...